Recently, I have been preparing for the Middle East and Morocco cargo pallets, and have carried out a lot of market launch tests on Meta, including landing page conversion launch, coverage launch and private domain launch. Combined with the private domain launch issues that customers have asked recently, today, I will write a special article to explain WhatsApp Business private domain advertising for your reference.
As we all know, the ultimate destiny of e-commerce is in the private domain. According to feedback from some of my replicas customers, if the private domain is done well, repeat purchases are inevitable.
So, how do we effectively run WhatsApp advertising?
1) WhatsApp Business account
Directly register for a WhatsApp Business account, usually using an overseas account, such as a Hong Kong account, a UK account, etc., which has greater conversion and trust capabilities.
If you already have a WhatsApp personal account, you can directly convert it to a Business account and log in directly to switch.
2) Facebook account homepage
Create a high-quality, content-rich Facebook homepage PAGE
On the homepage, we should complete the information as much as possible, such as personal profile, location, website, etc., and publish some high-quality posts appropriately to improve the trust of fans.
3) Bind WhatsApp Business account
The binding process requires sending a verification code for verification.
4) Create private domain traffic
On the advertising management platform, we can use traffic, interaction and sales to run private domain traffic, but based on my personal experience, I generally prefer to run traffic. The reason is very simple. Traffic brings enough traffic, and the cost-effectiveness is also very high.
After that, it’s the routine work of selecting the right audience, placement and materials.
The cost of advertising on WhatsApp is very low. The biggest advantage of this type of advertising is that it can directly reach customers and send the information you want most directly to the end buyer.
This type of advertising is not regulated and is more suitable for chatting or selling more products to make more money. However, it is difficult to collect buyer behavior and pixel sedimentation when placing ads on WhatsApp. Because it is impossible to count and optimize ads, whether conversions can be achieved depends entirely on the private interaction between the backend and the buyer. In addition, private domain traffic lacks targeting and has poor audience accuracy. A large number of chats are required to bring about certain conversions, which is an absolute “physical job”. Moreover, WhatsApp business does not have a payment function, which means that if you want to complete an online transaction, you may need to jump again.
In the cross-border e-commerce of counterfeit brands, WhatsApp Business private domain delivery is generally suitable for developing customers through chat-based ordering.
