Today, I will explain to you another less common independent website KOL method, which is to use SEO-type traffic unboxing evaluation methods to conduct KOL marketing.
The so-called SEO traffic evaluation method includes several key points of information:
1) This type of traffic mainly brings high-quality, processed natural traffic through SEO;
2) The promotion method adopted by influencers is unboxing and evaluation.
Therefore, when we look for this type of influencer to cooperate, we need to meet the above two core points at the same time to achieve good marketing results.
Case Study
Below, I will share a case with you for your reference.
There is a review article called “YSL BEACH BAG ICARE IN RAFFIA: UNBOXING AND REVIEW – WHY I DECIDED TO RETURN IT”. In this article, the author shared a Yves Saint Laurent “Raffia iCare Maxi” raffia beach bag.
The official full-leather model is priced at US$4,900, and the raffia model is even more expensive, reaching US$5,600.
At the beginning of the article, the blogger uses reverse chronological order to tell us the conclusion first: my hubby surprised me with this Raffia iCare Maxi, but I decided to send it back (her husband bought her a genuine product as a surprise, but after opening the box, the blogger decided to return it).
The blogger started to unbox.
Internal bag details,
Then, the blogger conveyed the message again: In fact, I have a replica YSL iCare in the black leather version, and gave a link to the replica’s landing page for viewers to view and purchase. The product was a photo album from a replica handags seller.
The price is super affordable, such a high-end product is only sold for 550 US dollars.
On the landing page blog post, the blogger gave this replica almost full marks for quality (QUALITY: 10 / 10), workmanship accuracy (ACCURACY: 9.8 / 10), and satisfaction (SATISFACTION: 10 / 10), and the REVIEW score was very high. The implication is that this replica, which costs only 1/10 of the official price, is completely worth recommending for purchase.
Returning to the main text of the blogger’s review of the genuine product her husband bought for her, the blogger began to fully display the selling points and advantages of this product:
This YSL straw beach bag is really big and spacious;
It would be just perfect for lunch or parties at beach clubs;
The grommets look good;
The leather tab also looks good;
Everything is good, I like it very much;
I think it’s a really good beach bag YSL made!
……
The blogger spoke eloquently and used the most beautiful words to highly praise this YSL bag, telling her fans the evaluation results: this is a collectible that is very worth buying.
BUT!!!!!!!!!!!!
The blogger told us that she didn’t want the authentic bag and asked her husband to return it to the store (So after I talked some sense into my husband, we took the bag back to the store).
WHY? ? ? ? ?
I love this YSL, beach tote bag, no doubt about it. But the dealbreaker for me is the price, it’s just unacceptable!
This means that I only need to spend 1/10 of the price to buy a replica bag of almost the same quality, and that’s enough!
The case sharing ends here. The SEO traffic unboxing evaluation method is this kind of play. So, before we examine this kind of evaluation celebrity, we need to pay attention to a few points:
1) It is necessary to evaluate the full site indicators of the Internet celebrity. The evaluation method includes traffic, ER indicators, evaluator qualifications, etc. There should be a comprehensive evaluation, which is very important, especially the site traffic situation. It is necessary to screen celebrities based on data and indicators, otherwise, you will step into a big pit!
2) Use certain communication skills and words to establish contact with the evaluator.
Regarding the screening skills and cooperation methods of celebrity KOLs, there are many details, skills and methods that need to be paid attention to, which will not be detailed here.