These days I have been thinking about a question: How can my team and I continue to do well in the cross-border service ecosystem industry?
In the past years, I have always emphasized the importance of traffic, shouting “traffic is the essence of all Internet businesses” and “whoever gets the traffic gets the world”. I believe that the team must rely on traffic, rely on traffic to drive operations and drive all the company’s business.
But in the following years, I saw too many “traffic star” companies. They did a very good job in front-end traffic and publicity, but it seemed that they did not survive for long and closed down.
In the cross-border e-commerce service industry, they are providing paid knowledge, training or software technical support services, but in the past few years, the market has told everyone about their final result: relying solely on traffic to drive everything, his company is heading towards destruction!
It is undeniable that the operation team can generate traffic, which is definitely a natural advantage. When the project starts, they have the trump card in hand. However, after having this good hand, they lack the most core link: the ability to continuously deliver valuable services.
The delivery capabilities of the cross-border e-commerce service industry are reflected in the updating of the knowledge payment system, technology upgrades, continuous after-sales service, acquisition of industry information, and front-line operational solution capabilities.
Training companies that provide paid knowledge need to continuously update their courses, and should not use and repackage an outdated syllabus over and over again, replacing the soup with the same old medicine; software and website construction companies that provide technical services can improve their technology and provide hosting and maintenance, and should not use an old code to repeatedly deliver and deploy and never update it; content companies that provide consulting services are actually running operations on the front line all year round, and should not use a set of PPT content that only has theoretical knowledge but no practical ability to repeatedly present, and just talk about it on paper.
This is the delivery capability of the cross-border e-commerce service industry.
If a service company does not have a solid delivery capability, it will be like a rat crossing the street, and everyone will shout and beat it, and it will soon be eliminated by the market. Perhaps, they will say that they will change the traffic platform, change the company, change the vest, and start over. Indeed, this approach may have worked before, but it does not work now, because the way of playing has changed, and the market will no longer buy their orders.
In recent years, information has become highly transparent, and the public’s requirements for the delivery capabilities of service companies have reached a new level.
The economic situation continues to decline, the overall environment is getting worse, and users’ pockets are shrinking. Entrepreneurs are more pragmatic and will ask you soul-searching questions before cooperating: What are you delivering? What value can it bring to me? Is there sustainable value?
Obviously, their requirements are higher, the threshold for traffic conversion is rising, and the difficulty is increasing.
Many cross-border e-commerce service teams have a misunderstanding, thinking that traffic is everything and has the highest priority. Everything the team does is to serve the purpose of “converting traffic”, while ignoring the delivery after conversion. This is actually putting the cart before the horse, because as the conversion increases, your delivery capacity will not keep up, and you will inevitably be backlashed by the market and eventually eliminated.
The replica cross-border e-commerce industry has its own particularities. For service providers, it is definitely not a matter of just delivering a set of website source code and then disposing of it without caring about updates, nor is it a matter of conducting offline training or online courses and then having no follow-up. Instead, it should be continuous technical hosting, maintenance and updates, on-demand updates of course knowledge, continuous accompaniment of operations and drainage, and continuous docking and output of various resources. Otherwise, a one-time cooperative business will inevitably lead to failure for the entrepreneur, and the service provider company itself will soon be eliminated by the market.
Our technical team regularly updates the payment collection technology every month; our channel team is always doing integration work to connect the industry’s best supply chain, logistics solutions and the most stable payment collection resources;
We may not pay the most attention to traffic, but we must pay the most attention to the delivery link after traffic conversion. Therefore, in this project, except for myself, everyone else is working on the delivery line, forming a service team driven by delivery.
A team driven by traffic may win for a while, but only a team that continuously delivers value can win for a lifetime!
We cannot guarantee that every entrepreneur will be successful, but we will accompany our clients on their entrepreneurial journey with practical actions, because we always believe that only by continuously bringing value to our clients and continuously accumulating the trust of our groups, can our team stand higher, go further, and realize a truly “mutually beneficial and win-win” business model.
