Among my client base, individuals or teams that can run replicas independent website for more than two years are basically profitable, which means that the project is still in operation. They can survive because the project has brought them living space and profit.
In fast traffic, in addition to the most direct Ads coverage, KOL is one of the only two “traffic carriages” that can go hand in hand with advertising. Today, we will tell you how to find a good Internet celebrity for your own replicas independent station.
In previous articles, we have popularized some detailed ideas for finding Internet celebrities to cooperate with in this industry from a micro perspective: the use of celebrities KOL in counterfeit brand independent website. Today, we will once again strengthen some strategies for cooperation and marketing with celebrities KOL from a macro perspective.
(1) Internet celebrity platform
Among many Internet celebrity gathering places, I only love YouTube.
The reason is very simple. The quality of YouTube influencers is high enough, and the spending power of their fans and audiences is high enough. Therefore, you will find that those who do bidding traffic are confused every day:
The price is too high
Should we lower it by another 10 dollars?
Or even 5 dollars, if we lower it more, there will be no profit, emo
However, the traffic attributes of our YouTube KOLs are different. Unlike the impulsive consumption caused by advertising, the traffic entrances through YouTube mainly come from two places:
①. Fans under the Internet celebrity account system
Fans have Internet celebrities as their consumer credit endorsement, and this type of traffic has been processed;
②. YouTube videos found through Google search
YouTube is a subsidiary of Google and its own child. Its search engine system is highly synchronized with Google Search. Its search weight is very high under the Google system and it is easy to be exposed.
The traffic that comes through the search is processed traffic that comes “with demand”.
Therefore, we found that the traffic attributes of YouTube are all processed, high-quality traffic, with great consumption potential and good transaction intention. This is why the average order value brought by KOL traffic on this platform is much higher than that of advertising traffic.
Unlike other influencer platforms, YouTube influencer videos will be posted on the platform for a long time as long as they are not too popular. The traffic brought by search engines is continuous and uninterrupted, and a lot of accumulation will be generated in the later stage. On the contrary, KOL like Tik TOK use recommendation algorithms. Once a video becomes popular, it will bring a large number of orders in a very short time (usually 3 days).
For example, once a TIK TOK celebrity video goes viral, it can bring in orders for hundreds of pairs of shoes or dozens of bags in one night. But after three days, the popularity will quickly fade and the orders will be greatly reduced.
(2) Cooperation process
①. Screening Internet celebrities
We screen Internet celebrities of the knock off category by watching the historical videos and works posted by Internet celebrities on YouTube to ensure that they are in line with our product baseline.
In the process of examining the historical videos of Internet celebrities, we focus on the newness of the account, the number of fans, ER indicators, content verticality and historical merchant cooperation records, which are the basis for our screening of Internet celebrities.
Regarding this type of screening and assessment criteria, we will not go into details in this article. More detailed content and more detailed anti-pitfall details, since this area belongs to the scope of knowledge payment, more detailed content is currently only open to customers to ensure the fairness of member rights.
②. Establish cooperation
After determining the influencer target, we open the influencer profile page and contact the influencer through email, Instagram, etc.
More communication skills and words, everyone can be flexible according to their own products, try to be concise and efficient to produce results, without dragging their feet.
For example, this kind of straightforward opening statement
Hello friend,
I am an online store seller from China. My products are 1:1 high-quality replicas. I need you to make a video to promote the cooperation in your account. Of course, I will pay enough commission and send you one of our products for free. Are you interested?
Looking forward to hearing from you.
In the chat talk, we can also set some thresholds to filter out some invalid influencers and maximize the cost loss caused by such influencers.
There are generally two cooperation models for influencers. One is direct payment, which simply means how much money you have to give her, and the other is commission promotion in the later stage.
In the replicas influencer industry, more than 90% of influencers will choose the first model, which is completely opposite to the so-called “commission promotion is more recommended” said by many so-called experts on the Internet. The reason is very simple, because many influencers are not interested in “long-term commissions in the later stage”! You can understand that their vision is not long-term enough, but at least you have not let him see the strength and hope signs of “long-term vision”.
Many influencers who have good cooperation generally give a sum of money directly in the early stage, but you should pay attention to setting a cost threshold and sending a sample. Therefore, based on this cost assessment point, it is crucial to choose an influencer with a certain fan scale.
③. Post-tracking
After sending out the samples, track the logistics in time. Once the logistics shows that the influencer has signed for it, contact the influencer in time to remind her to make the video according to our specified requirements (such as: title, introduction page content, discount code), and put it on the shelves at the agreed time.
If everything goes well (the influencer doesn’t run away), the cooperation process with this single influencer will be completed.
(三)Summary
①. There is no skill in finding an influencer. Patience and carefulness are the key. Care is the most important.
②. When contacting influencers, you need to adjust your mentality. You can reply to 3-5 out of 100 emails at most. Most of the emails will fall into the sea. This is the norm in the industry.
③. Your vision is not so sharp. You can’t see it clearly. Many influencers may not achieve the expected results even if they cooperate. Therefore, cooperation with multiple influencers can increase the success rate.
④. When looking for influencers to cooperate, you will definitely encounter fraudulent influencers. You will lose both money and goods. This is inevitable. What you can do is to minimize it. Therefore, the investigation of influencers in the early stage is crucial. If you occasionally encounter fraudulent influencers, the sky will not fall. You must keep a steady mentality. Success is not that easy.
⑤. Good influencers will settle down and bring you unexpected results and surprises. You will find that if you use the cost of investment to become an influencer, it is really good!
⑥. Attitude is the most important!
