Friends who have done Facebook advertising will deeply understand that audience positioning and interest word selection are very important for our advertising optimization!
Mainly reflected in the following aspects:
1) Accurately positioning the crowd
The core of advertising optimization is to run out high-quality crowds. If the crowds are not run well, everything will be in vain. It can be said that accurate crowd positioning directly determines whether our advertising is successful. Regarding how to accurately position, we generally search for audience regions, gender, age, finances, etc. based on our own experience and the landing page products we choose; in addition to the audience groups provided by Facebook itself, we will also use some interest word tools to deeply explore the crowd, which is also the core content we want to share today.
2) Optimize the budget
If the audience positioning and interest word screening are not in place, we will waste a lot of budget and the advertising indicators will be off track, such as: CPC is too high, CPM is too high, etc.
As we all know, the CPC of most counterfeit brands is best controlled within 0.5 US dollars. If they are doing well, they should move closer to 0.3 to leave enough room for their ROI. Otherwise, where does the ROI exceed 5, reach 6, 8? !
In the work of screening interest words for Facebook advertising audiences, I shared a tool called “interestexplorer” in previous courses. Through this tool, we can mine interest words.
For example, friends who do luxury goods may use core words such as “LUXURY”.
Through the tool, we can dig out some related words that match our landing page products and optimize the audience.
Unfortunately, with the massive updates of Facebook’s algorithm, this tool began to struggle to keep up. For example, when I needed to dig out related words for the core word “Luxury Bag”, the tool performed very poorly.
This phenomenon was also reflected in the feedback from some of our customers and friends, and I also heard some friends who placed ads said that they could not dig out high-quality words.
For this reason, I wrote several emails to their official website, so this year’s official tool finally gave their reply.
In short, they themselves are no longer good enough to keep up with the official Facebook algorithm updates and capture enough accurate interest words!
What to do?
Replace him!
It’s that simple and crude!
Today, I will share several practical audience positioning and interest word tools for your reference.
1) Facebook official tool audience-insights
Tool address:
https://www.facebook.com/business/insights/tools/audience-insights
2) Audtools
Tool address: https://www.audtools.com/
This is a tool made by a Chinese
3) Connectio tool
A very good tool, and the price is not low.
Tool address: useconnectio.com/
As for how to use and optimize these tools, I will give a live demonstration to the students in the boutique plan when I have time. You can explore it yourself first.
