Optimization strategy for replica products Facebook advertising

At present, there is a lot of fragmented information on Facebook advertising on the Internet, but most of them stop at simple settings, and are all stereotyped and process-based. In particular, there is almost no experience and skills in conversion and optimization. Of course, we can’t say that these things are useless, but we can say that they are not particularly useful for practical guidance, and there is no such thing as “dry content” because you can find those contents by reading Facebook’s official documents, and the truly valuable sharing of skills and experience is the most valuable and practical dry content! Dry content is summarized by pitchers through a lot of real money practice, and it is their “wealth code”. It is normal not to share it.

The counterfeit brand industry is highly closed. It is extremely difficult and rare to filter out targeted imitation brand Facebook advertising techniques and useful content from the vast amount of worthless.

Today, I will share with you some common traffic-delivery techniques for this knockoff Facebook advertising strategy. I hope the content will not be too watery and will be of reference value to everyone.

Our imitation brand Facebook advertising optimization strategy is mainly divided into four steps:

1), pre-advertising preparation

2), advertising A/B combination testing

3), advertising diagnostic analysis

4), advertising expansion and reuse


Pre-advertising preparation

The preparation before advertising mainly includes the following four aspects: PRODUCT, AUDIENCE, INTEREST and CREATIVE.

For example: LOUIS VUITTON ONTHEGO products

Launched in the US market,

Use interest mining tools to set up mining.

The materials need to be mined and referenced in the advertising library or with the help of material SPY tools (such as ADSPY).

Of course, if you are familiar with generative artificial intelligence GAI, you can also use tools such as CHARGPT to automatically generate, but it is limited to text. At present, the AI ​​on the market is not powerful enough in terms of Facebook advertising images and videos.

So, now everyone understands that a bad ad is not simply a product selection problem. Don’t just assume that your product selection is bad and PASS this product just because the ad conversion is not good. What if it is a hot product? !


Advertising A/B combination testing

Taking the US market as an example, we divided the advertisements into two groups, A and B, according to the audience and conducted regional testing.

From the above figure, we can see that in the case of a confused audience, we divided the US market and tested the regional markets in the eastern and western United States respectively, corresponding to the A group and B group audiences under the Facebook ad campaign.

In each group of audiences, in addition to different regions, we also make more detailed distinctions between audiences, such as interest words, placements, etc.; under the same group of audiences, we further segment and compare the materials, so that we have formed a 1:2:4 advertising structure, which is the A/B combination test advertising structure we are going to talk about today.

We started to create an ad campaign (A/B combination test ad campaign), highlighting the audience-related information in the naming of each ad group, and created the following “Eastern United States-Facebook placement-core words (Group A)” and “Western United States-INS placement-long tail words (Group B)” AB two groups of ads.

Here, we remind friends that the advertising budget and audience avoidance of counterfeit independent sites are related to the average order value. For example, if the average order value reaches a certain US dollar or more, because the CPC is relatively high, I recommend that the daily budget of a single group should not be less than US$50 in the first round of testing.

When we use mining tools to set the coverage audience, it is not recommended to be too broad, which is a great waste of budget. The audience size depends on the category. In our boutique plan, GOD has given you a detailed explanation, so I will not explain it here; in addition, the audience should not be too narrow, otherwise the budget cannot be burned out and the advertisement is stopped before finding the audience.

Regarding the placement, it is related to both the average order value and the type of material. Generally speaking, the average order value of the Facebook version is higher, while the audience of the INS version is younger and the average order value is lower.

In the same ad group, we conduct a one-way A/B test on material 1 and material 2, for example: A/B test on graphic material and video material,

Ad reuse

We know that the final result of counterfeit brand advertising will be failure. No matter how useful the cloak is or how strong the account is, the account will be blocked. It is just a matter of time. This is determined by the nature of the industry, but this is not the key to the problem. The key is that before the advertising account is shut down, our orders have been delivered and the pixels have been cultivated. This is our goal.

knockoff brand Facebook advertising is a systematic project. We need to maintain sufficient patience and clear logical thinking to cultivate highly data-sensitive delivery skills. A truly excellent pitcher is fed with real money and silver, and through a lot of delivery practice, a gorgeous transformation is completed.

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