Hello everyone, it’s the weekend again.
Today, the temperature in China dropped sharply, from over 30 degrees yesterday to 15 degrees, so cold!
The first thing I did when I woke up was to open WhatsApp and continue to track the British customer who was particularly “hesitant” yesterday.
This is a British customer recommended by an old customer. A few years ago, when I was selling goods myself, I accumulated a group of high-quality old customers, and they sometimes recommend some new customers to me.
This time, the Englishman wants to buy some uniforms, probably from a wholesaler. We will try our best to meet the purchasing needs of the friends they introduce.
Now back to the topic, today we are going to discuss: How to acquire customers through traffic operations of counterfeit brand independent sites.
The replicas industry follows the route of “making quick money” and cannot form sedimentation and accumulation like ordinary goods. Although playing with ordinary goods is a capital game for the rich, there is no shortage of capital in today’s society. To be precise, operating an independent website well requires both on-site optimization and off-site traffic diversion. Below, we will only talk about the links related to off-site traffic diversion.
A. Fast traffic: As the name implies, it is a fast traffic method, such as advertising traffic, alliance traffic, live broadcast traffic, KOL traffic, etc. The characteristics of this type of traffic are fast acquisition, high cost, and high threshold. The following are introduced one by one:
①. Advertising traffic: There are Facebook advertising, Google Ads, Tik Tok Ads, Bing Ads, etc. These ads are generally calculated by cost-per-click (CPC) conversion. The rate standard depends on the bid of each category. For example, the fashion category has a single point of at least US$0.6 in Facebook conversion delivery. This means that if the conversion ROI is not well controlled, advertising delivery is likely to lose money. Among my customer groups, many of the good ROIs can reach 5 or even 10. Of course, CPC is closely related to the category and customer unit price. For example, the single point of the sunglasses category is much lower. Another type of advertising traffic is information flow. This type of advertising is used by fewer people, and in fact, there is less competition. It is a very cost-effective advertising traffic method. The advertising algorithm is generally spread by recommendation algorithm or association algorithm. Here we recommend Quora information flow unit advertising. This type of advertising is charged by Answer coverage. Of course, before delivery, it must be accurately positioned according to the needs of Question and delivered.
②. Alliance traffic: It is mainly driven through alliance channels. This type of traffic is most commonly used in single-page independent sites for the black five products (drugs, medical devices, breast enhancement products, weight loss products, and height increase products), as shown below:
Generally, it is done through alliance platforms or promotion links. Of course, if the delivery level is good, you can also be an advertiser yourself.
Many of the terminals of the alliance channels do not sell the same products as the ones advertised, and some even refuse to ship the products. As for independent websites for knock-off brands, the available alliance channels can be celebrity channels, weekend store traffic channels, community administrator channels, etc. The gameplay is the same in essence: extracting commissions, alliance marketing, mutual benefit and win-win. Therefore, a special alliance docking module needs to be equipped on the independent website for counterfeit products, including modules for locating traffic, tracking orders, managing and calculating commissions, and settlement. Among the four major open source platforms, Magento and OpenCart have relevant basic modules, which can be expanded, while WordPress requires a new secondary expansion and development.
③. Live broadcast: Live broadcast is a popular way of playing in recent years. In the past few years, most people in the industry have been playing SEO and advertising, and some people have been playing SNS. The emergence of live broadcast, especially the link of bringing goods, has indeed made many cross-border sellers make a lot of money. The live broadcast of replicas independent stations is quite special. Generally speaking, it needs to be carried out on the vent of the live broadcast platform. Moreover, as the vent period slowly closes, the way of live broadcast must also be adjusted accordingly. Take TIK TOK Live as an example. The general process is played like this: starting an account (matrix starting an account) -> vertical fan precipitation (creating category weight) -> live broadcast. In the process of live broadcast, the playing method of each period is also different. Tik Tok has evolved and upgraded from the live broadcast room shouting loudly to sell goods at the beginning, to the mid-term Whatsapp/Instagram to guide offline transactions, and now the live broadcast room true and false comparison explanation, etc.
The difficulty in generating live streaming traffic lies in the initial stage. Once the account is stable, orders are no longer a problem. According to the live streaming experience of my clients, some of them place dozens or even hundreds of orders in one live broadcast. Therefore, live streaming is an effective way to generate fast traffic.
B. Slow traffic: Slow traffic focuses on accumulation and precipitation, and quantitative changes lead to qualitative changes. This type of traffic is acquired slowly, has a long cycle, low cost, and a low threshold. For players who have the patience to do it for a long time, it is a very sustainable thing.
There are two main types of slow traffic:
①, Based on search engine SEO optimization: including doing SEO on various personal small sites, forums and some professional communities on Google, such as reddit, quora, small forums of related categories (such as RWI and RWG forums for watches),
RWG Forum
As for Yahoo, it is a dead product and there is no need to waste your time on it.
For more information about SEO, please refer to my previous article: White Hat SEO and Black Hat SEO
②. Social SNS traffic: such as Facebook Group, Instagram, Pinterest vertical categories, etc. These all need to be carefully cultivated to give full play to the core attribute of “interaction” of social traffic and to accumulate personal traffic (or also called “private domain” traffic).
Whether through search engine SEO or social SNS, these traffics are all public domain non-closed traffics. Real SEO experts build their own blog sites to accumulate private domain traffics in vertical categories. By downloading a set of source code in wordpress org and matching it with a theme suitable for their category, they can build their own imitation brand blog site.
It is worth mentioning that doing SEO slow traffic requires patience, confidence and perseverance. It may take three or six months without any effect, or even a year to get on track. This is normal. Once on track, it is incredible. Its superiority and sustainability are by no means comparable to fast traffic (one-time)! The most taboo for doing slow traffic is the mentality of fishing for three days and drying the net for two days. Without patience and perseverance, you can’t play with this kind of traffic.
