We can understand KOL marketing as leveraging the huge social media influence of Internet celebrities to collaborate and drive marketing monetization.
The huge traffic of KOL covers almost all categories of fake brands, and occupies an important position in the promotion of imitation brand independent sites.
1) Look for
You can search for influencers manually or with the help of some tools. For example, we can search for the keyword “replica bags” in the YOUTUBE channel.
A large number of celebrity resources are listed above. Of course, some of these celebrities are sellers themselves and are not suitable for cooperation, so they can be ignored directly; some are real professional Internet celebrities, and the cost-effectiveness of cooperation may not be very high; choosing celebrities of what scale to cooperate with requires everyone to use their unique vision and rich experience based on their actual situation to extract the most suitable celebrity cooperation partners from massive amounts of information.
After you have determined the target influencer, you can start cooperation, which involves
①. Contacting influencers: Using professional contact email templates can greatly increase the influencer response rate, otherwise, it is very easy to sink into the sea and disappear without a trace;
②. Initial cooperation: initial cooperation;
③. Later cooperation: later cooperation and tracking, for example, in the following scenario,
④、AFFILIATE: Affiliate tracking, which is the premise for maintaining long-term high-quality cooperation with an excellent Internet celebrity. There are too many US dollars in the world, and no one can monopolize the profits. Affiliate mutual benefit and win-win is the most long-term cooperation model.
This part of the function generally uses the Affiliate function of the imitation brand independent station to realize order alliance tracking and commission collection.
In addition to the above YouTube KOLs, there are also many high-quality influencers on the following SNS platforms:
Instagram influencers
Tiktok influencers
and so on.
There are too many details and optimizations involved in celebrity KOL marketing, and there are also many points to note and pitfalls.
Therefore, sellers need to have their own identification and evaluation methods. Otherwise, pits waiting for you to step on, and you will lose both money and goods, and suffer heavy losses.