In the early years, a large number of people in the industry sold counterfeit brands on AliExpress and made a lot of money. Later, they stopped this business due to policy reasons. Recently, these friends who want to start the replica brand business again asked me a question: How can we sell knockoffs on AliExpress now? Is there any channel to do this?
Let’s do a search survey and search the keywords on the homepage of AliExpress: luxury watches.
Please take a look, everyone can tell at a glance that the first two are actually the Rolex Black Ghost Family Submariner series. Let’s click on the details page.
Please take a look, everyone can tell at a glance that the first two are actually the Rolex Black Ghost Family Submariner series. Let’s click on the details page.
The store was registered in June. So, let’s take a look in a few months to see if this store still exists?
Based on a lot of communication with people in the industry, I can give you a spoiler: if the sales of this store improve slightly, the store link will most likely not exist.
Since 2016, AliExpress has launched a series of “enterprise + brand” entry policies. In March, after the relevant intellectual property policies were issued, the counterfeit brand industry was completely cleared out of the platform and withdrew from the historical stage of “it is not difficult to make money by selling knockoffs on AliExpress.”
【Replica products still exist on AliExpress】
Today, when we enter the brand keywords on the platform, it is difficult to find relevant stores that dare to sell on it openly. It is very simple. Once it is found, the store will be closed directly, and all funds will be frozen for 2 years. The platform adopts a “zero tolerance” attitude towards counterfeit products and maximizes the ban on counterfeit sellers! 2 years… is too long, and the yellow flowers will wither after waiting. Almost no sellers can withstand the two-year capital chain break; moreover, there are too many uncertainties in two years. What if the funds cannot be recovered after two years? For replica goods, who can you ask for money? In those years, a large number of counterfeit sellers seemed to have lost their homes overnight. The spirit of wanting to make a lot of money had nowhere to go, and they wandered around the streets of cross-border e-commerce…
Even so, there are still some sellers selling replica brand products on the AliExpress platform today. They are omnipresent because those who have made counterfeit brands have tasted the sweetness of counterfeit brands to some extent, and it can be said that they can’t stop and find it difficult to give up. We enter the keyword “brand bag” on the homepage of AliExpress and sort the prices in descending order (knockoff brands have high average order value), and we will find that there are still a group of people selling counterfeit products, as shown in the following figure:
[How can counterfeit brands survive on AliExpress]
These stores generally have several characteristics when selling:
①. Don’t dare to use big words: Brand words, replicas, etc. are big words in the counterfeit industry. These words are taboo. Once they are put up, the system will detect them. Even deformed words cannot be used, such as derivative words such as L__V;
②. Logo: All brand logos are removed, leaving only the bare product, which buyers who have bought replicas can understand at a glance;
③. Code words: Generally, buyers will be prompted to contact the merchant through WhatsApp or WeChat to obtain more detailed pictures (or also called real pictures)
④. QR code: Some merchants will also place a QR code under the store’s detail, disguised as a certain picture. Once the buyer scans the picture, it will jump to the merchant’s real album, such as the photo album;
⑤. Weekend store: If you are familiar with AliExpress’s affiliate marketing and have social affiliate marketing traffic channels (such as Facebook group PIN POST), you can start the weekend store opening mode: put products on the shelves on Friday, review the products, submit the store link to the online alliance channel, place large orders on the weekend (for example, place thousands of pairs of Putian shoes in one night), hold on for two days, and the store will be immediately closed on Monday next Monday, and the funds will be frozen, and the orders will go through the normal delivery process…
[What are the benefits of selling counterfeit brands on AliExpress?]
①, High traffic: After 10 years of development, AliExpress has a huge buyer group. In particular, counterfeit brand products are naturally traffic-oriented, which assists the natural traffic of AliExpress itself. It can be said that traffic has never been a problem for selling replicas on AliExpress. This is the main reason why 90% of people risk having their stores closed and their funds frozen to open stores on AliExpress;
②, Collection: The current mainstream payment methods are basically zero-tolerance for counterfeit brands, such as PayPal, Stripe, etc. When selling counterfeit brands on AliExpress, in many cases, the platform only exists as a collection tool.
[What are the disadvantages of selling counterfeit brands on AliExpress]
Closing of stores and freezing of funds: There is only one outcome for selling counterfeit brands on AliExpress, that is, the store will be closed and the funds will be frozen! According to feedback from our independent station customers, even if there is no sign of replicas information on an AliExpress store, when sales increase, the store will be closed and the funds will be frozen; in 2019, there was a customer who opened 30 stores, all of which were frozen within one day, and more than one million funds were frozen. The entry fee of more than 300,000 was instantly wasted. When he gave feedback to the platform, the customer service would only give him a cold sentence: We know what you are selling, and you have violated our brand policy. Therefore, it is not difficult to find that the counterfeit stores on the platform are of low level because they cannot last too long.
Therefore, using AliExpress to make counterfeit brands may give you a taste of sweetness at the beginning (many people sell replicas on AliExpress, in fact, it is also based on the accumulation of many old customers in the early days), but in the end, they can’t escape the ending of “bankruptcy”, the disadvantages outweigh the advantages, and it is not recommended.
Again, the only way out for counterfeit brands is to have independent sites
