Generative AI has been very popular in the past year, and was even selected as one of the “Top Ten Technology Terms of 2023” two months ago, which shows its popularity. According to its definition, GAI is an artificial intelligence technology that uses complex algorithms, models and rules to learn from large-scale data sets to create new original content. This technology can create a variety of content types such as text, pictures, sounds, videos and codes, which comprehensively surpasses the data processing and analysis capabilities of traditional software.
In 2023, ChatGPT launched by OpenAI made artificial intelligence quickly popular in various fields. Riding on the popularity of AI, major high-tech companies also quickly laid out. As the world’s top technology giant, Facebook (Meta) is naturally not far behind. On October 4, 2023, it announced the launch of the first generative AI advertising creative function in the Meta advertising management tool, and plans to complete global promotion in 2024.
We learned from Facebook officials that this AI will achieve the following three effects in advertising creativity:
1) Image expansion: It is the “Image Expansion” in the above picture, which cleverly adjusts the creative material to adapt it to the different aspect ratios of various interfaces (such as dynamic or Reels), reducing the time and resources invested by advertisers in reprocessing creative materials.
2) Advertisement background generation: This is the “Background Generation” in the above picture. It creates multiple backgrounds to complement the advertiser’s product images, allowing advertisers to customize creative materials for different audiences.
3) Text rewriting: This is the “Text Variations” in the above picture. It generates multiple versions of ad text based on the advertiser’s original copy, highlighting the selling points of their products/services, and providing them with multiple text options to better reach the audience.
Through the above functions, it can greatly provide a very clear idea and efficient means for our imitation brand independent station advertising, and it is not lacking for a replica brand advertising tool!
Facebook generative AI can provide creative ideas for independent station advertisers, save time and resources through artificial intelligence technology, and greatly improve the efficiency of advertising work. This is the core application value of this GAI.
Facebook is a global high-tech giant. In addition to the advertising creative generation AI we introduced above, in fact, the artificial intelligence project initiated by this team is committed to enriching human society. The AGI algorithm developed can be applied to all walks of life.
There are computer vision, intelligent robots, natural language processing, core machine algorithms, audio, video, etc. For example, Meta GAI Audiobox audio and speech generation technology.
Below, I will share a few wonderful clips with you to give you a preview of the power and intelligence of Meta GAI algorithms.
For example, provide text prompts to the model to describe and generate sounds: a flowing river and birds singing,
Meta GAI can also combine audio speech input with text style prompts to synthesize the speech in any environment (for example, “in a cathedral”) or any emotion (for example, “speaking sadly and slowly”),
For example, re-stylize the sound and automatically generate a segment based on the text prompt: a middle-aged man speaking in a large cathedral,
For example, add dog barking to the soundscape of rain,
The following is the Audiobox algorithm capabilities that Meta showed you,
In short, generative AI algorithms represent a new direction in science and technology. It can create huge value for creators and businesses around the world. For us, it has great research value, not only in simple imitation brand independent station advertising, independent station operation, cross-border e-commerce, etc., but also in all aspects of life, which can be achieved with the help of GAI!
Looking to the future, we believe that generative AI will create unlimited possibilities for users, creators and businesses. Therefore, keeping a recharge and learning attitude and entering the game as early as possible is a good new direction for entrepreneurship.
